Holiday Gift Guide
Developed the copy for a high-conversion holiday gift guide, focusing on seasonal storytelling and gift-ready value propositions. I crafted a series of narratives around personas, to personalize the shopping experience and drive revenue.
CRM & Email Marketing
Developed high-impact email copy to launch new arrivals and move key inventory. I focused on crafting punchy, benefit-driven subject lines and body copy designed to increase open rates and drive immediate click-throughs to the website.
Summer Catalog
Drafted copy for L*SPACE’s seasonal print catalog. I crafted headlines and succinct product stories designed to engage readers, ensuring the brand’s voice translated seamlessly from its website to the page.
