The Envelope
Developed a 30-second promotional spot to convert podcast listeners into newsletter subscribers. By leaning into the exclusivity of the Los Angeles Times’ Hollywood coverage, I authored a compelling audio ad that ran across the brand’s entire podcast slate during peak awards season.
West Coast Perspective
Authored a signature tagline for the Los Angeles Times paywall, designed to convert casual readers into loyal subscribers. This work successfully bridged the gap between performance marketing and lifestyle branding, evolving from a digital pop-up into a line of consumer merchandise.
