Handshake is an app designed to simplify the billing process for freelancers and their clients. Work included drafting all in-app copy and ensuring that an approachable and supportive tone was woven throughout the entire user experience.
Emojis courtesy of Emojidex.
In an effort to attract new subscribers, Los Angeles Times wanted to update their paywall - a pop-up that blocks non-subscriber access to articles on their website. Instead of a simple offer refresh, I created a tagline to convey the brand’s value prop with a call to action to subscribe.
WeWork, a shared workspace company, needed to refresh their real estate broker partnership landing page. Work included streamlining content based on user research, succinctly articulating the company's value props, and incorporating keywords optimized for SEO.